Scope
Branding
Year
2023
NaOH’s identity is centred around its customers, who are asked to introduce themselves by way of their footwear as the bar is situated underground in the cellar of an early 20th century building in the oldtown of Tbilisi. Illustrations of various shoe styles are used to represent the different types of people who seek excuses to visit the bar and indulge in a glass of good wine!
