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Born just outside Tbilisi, Georgia, SUMMUG was founded by three friends united by a passion for exceptional beer and a desire to celebrate togetherness in every sip. The name intentionally blends "sum" and "mug" to capture their mastery poured into each glass. In a stroke of serendipity, summug means "triple" in Georgian—perfectly cementing their identity as The Three-Friends Beer. Visually, the brand stands out through thoughtful restraint. A custom Georgian script defines the logo, paired with a hop symbol and framed by a distinct flag lockup. The colors blue and beige define the palette that is then completed by patterns to be applied on both primary and secondary packaging including the 6 packs case. In a market dominated by noisy, chaotic designs, and doubtful quality products, SUMMUG’s clean, organized design brings a sophisticated simplicity to the craft beer shelf.