Scope

Year

Wine Mgaloblishvili is a new winery located on the outskirts of Tbilisi,towards the eastern wine region of Kakheti. With a focus on European style wines and a future expansion into wines producedusing the traditional kvevri method, the winery aims to carve its nichein the market. The brand strategy of Wine Mgaloblishvili seeks to harmoniously blendthese two key elements of the company. It is anchored by a classic serif logo seamlessly combined wih a cross shaped brandmark. This distinctive symbol draws inspiration from the elegant shape of grapesand the winery's strategic position at the junction of multiple regions. The irregular edges of the brandmark further contribute to theambiance of artisanship and the rich heritage of local wine culture.